Gerbera is a Swedish ceramics manufacturer. Before Gerbera existed most kitchen utensils like plats, bowls etc came mostly in dull colors or simply white. Gerbera had a dream of changing this. To bring color to the table, so to speak.
This was my family’s business and I’m very happy that I could be a part of the journey. Both getting to spend time with my parents, but also as a learning foundation in art direction, design, photography and marketing. During this time I designed countless brochures, flyers, packaging designs, well you name it.
Scope
- Art direction
- Brand profile
- Website design
- Photography
- Print layout
- Copywriting
Project date
- 2012 – 2015
The iconic Provence series with it’s wavy edges
Gerbera carried a range of ceramic series, all with their unique look and design. A color revolution for kitchen utensils.
Product photography
I spent quite some time in the studio photographing the products for various marketing material.
The last supper
Seems like it didn’t turn out as the best dinner, but apparently they used the best ceramics 😉
Brochures
Gerbera hade a big presence at international fairs and needed inspirational and informative brochures updated yearly.
