Designing SaaS for the AI era
Currently Product Designer at Funnel. Previously Head of Product at Upsales, and founder of my own design studio, Studio Pencil.
I bring 10+ years of experience in SaaS product design, strategy and leadership to create exceptional user experiences.
Portfolio
A few curated projects I’m proud of.
Experience
I’ve always been that guy that draws on everything. And I kept hearing “You should do that for a living.” Listening to those words and starting a career as a designer was one of my best choices in life.
Funnel.io
UpsalesDesigning digital products (2013–Now)
In comes a SaaS company wanting a new iOS app. Not another one-off project, but a long-term commitment to learn, experiment and improve. I was intrigued, so much that I joined Upsales as their first designer in 2015. I don’t only see myself as a traditional designer, though. Along the way I’ve also worked in the field of product owner, copywriter, and more.
Halleluja, digital marketing (2013–2015)
Tuzame became my own consultancy, building digital products and running campaigns for a number of well-known Swedish companies. What began as just me soon grew into a small team, with a handful of employees working alongside me.
MedieinstitutetLearning the ropes (2011–2013)
Freshly graduated from Medieinstitutet in 2011 I started my journey in advertising, learning the ropes of direct marketing. An industry highly focused on conversion rather than fancy looks. These years gave me my foundation in layout, typography, copywriting and, most of all, conversion thinking.
As the industry leaned more on digital marketing I felt liberated. I started my own company and eventually merged with another, forming Tuzame. As most start-ups do, we took on everything we could get our hands on, from iOS apps and conversion campaigns for Sweden’s largest brands, to graffiti art.
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