SISP saw a need to boost their brand in order to attract the creative people that form the core of their incubator processes. On the other hand, the investors prefer the look of a more corporate and professional partner to work with. The mission was to add a bit more creativity to their look while maintaining their professional and trustworthy image.
My role was to interpret their incubator process and their brand ambitions to then design illustrations to make it come to life.
Vector illustrations
A set of flat-design vector illustrations where designed. All with ties to steps in their incubator processes.
- Made in Adobe illustrator
Online use
Originally designed for their website and informational content. But the illustrations kept showing up in all instances of SISP’s marketing.
Project Outcome
Incubators are a huge drive for Sweden’s tech industry
Very fun to design these illustrations, but learning about the incubator process and meeting the people involved was a big inspiration.